Dive Brief:

• In fact, a social media policy should, right from the beginning, make it clear that there is a relationship between the company and the employee. That kind of understanding can help policy makers frame their policy in terms of showing employees how that relationship is impacted by their actions on social media. At the same time, policy makers do want to consider that employees are using social media to be social, to answer questions, share ideas, and otherwise cultivate relationships with other people for a variety of reasons.
• I'm really excited about this because it's rare for a function like marketing to get an opportunity to lead the entire organization. But think about it. Marketers are the not the only ones who are going to be doing social media. Our subject matter experts (SMEs) are talking to customers. We're seeing HR departments using social media for recruiting. We're seeing companies use social media to bring customers into the product and service development processes to collaborate on new ideas and improvements. We're seeing companies use social media for customer support. (Shameless plug here: My favorite B2B blogger Paul Dunay is going to talk about how Avaya uses social media for customer support at ITSMA's Marketing Leadership Forum on May 25-26.) The entire organization needs to get involved in social media and marketing needs to lead that effort.
• Howard Roth reporting at Oles Morrison's The Procurement Playbook blog notes a federal court granted a preliminary injunction on October 24th due to pending litigation in Texas that raises concern that the compliance reporting burdens may result in unintentional blacklisting of companies from award of government contracts.The court did not bar implementation of the paycheck transparency requirement scheduled to take effect on January 1, 2017. Read the full post here.

Dive Insight:

In fact, a social media policy should, right from the beginning, make it clear that there is a relationship between the company and the employee. That kind of understanding can help policy makers frame their policy in terms of showing employees how that relationship is impacted by their actions on social media. At the same time, policy makers do want to consider that employees are using social media to be social, to answer questions, share ideas, and otherwise cultivate relationships with other people for a variety of reasons.

I'm really excited about this because it's rare for a function like marketing to get an opportunity to lead the entire organization. But think about it. Marketers are the not the only ones who are going to be doing social media. Our subject matter experts (SMEs) are talking to customers. We're seeing HR departments using social media for recruiting. We're seeing companies use social media to bring customers into the product and service development processes to collaborate on new ideas and improvements. We're seeing companies use social media for customer support. (Shameless plug here: My favorite B2B blogger Paul Dunay is going to talk about how Avaya uses social media for customer support at ITSMA's Marketing Leadership Forum on May 25-26.) The entire organization needs to get involved in social media and marketing needs to lead that effort.

Howard Roth reporting at Oles Morrison's The Procurement Playbook blog notes a federal court granted a preliminary injunction on October 24th due to pending litigation in Texas that raises concern that the compliance reporting burdens may result in unintentional blacklisting of companies from award of government contracts.The court did not bar implementation of the paycheck transparency requirement scheduled to take effect on January 1, 2017. Read the full post here.